Site audit is a crucial step in website optimization that helps improve its visibility and performance in search results. It provides a comprehensive overview of the current state of a website and helps identify opportunities for SEO growth.

What is WebSite Auditor?

On-page analysis, an action plan with how-to fixes, and a reporting tool in one app? It’s not a fantasy — it’s WebSite Auditor software, a collection of site audit tools for webmasters, SEO agencies, and business owners.

Technical SEO analysis, on-page optimization, tools for webmasters, visualization of website structure – those are just a few helpful features you’ll find in WebSite Auditor. Download the tool for free and get a comprehensive SEO audit report showing all issues and providing tips for fixes.

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• Comprehensive website SEO audit
• Content and site structure optimization
• All SEO issues detected and fixed

Robust site auditing software for effective SEO

Audit websites, build custom site audit reports, fix issues to increase organic traffic, and deliver a better service to your customers.

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See what’s inside WebSite Auditor

WebSite Auditor offers an in-depth SEO audit overview with neat visualizations and accurate data. Analyze any website using top-notch features available in the tool:

• 🔎 Technical site audit
• 🚥 Bulk Core Web Vitals check
• 🛠️ Webmaster tools
• 📑 Visual sitemap
• 🔗 Internal linking
• 📃 Page-by-page audit
• 🖊️ Content Editor
• 📊 SEO reports
• ⏰ Automated tasks

Audit websites efficiently

WebSite Auditor is user-friendly and tailored to anyone’s needs to perform a sweeping site audit.
And, unlike many other tools that only collect SEO errors, our software groups issues and provides how-to-fix tips.
With this SEO audit tool you can easily:

Crawl your sites like search engines do

Analyze the pages of your site for technical SEO errors and check how search engines see them. WebSite Auditor lets you perform a site crawl as Google, Google Mobile Bot, Bing, or Yahoo, following robots.txt instructions for the respective bot.

Just like any of the search engine bots, WebSite Auditor digs diligently through your entire site to find and audit all resources, both internal and external: URL, HTML tags, CSS, JavaScript code, images, videos, and more.

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Run a technical website audit and get how-to-fix tips

WebSite Auditor will run an SEO audit for errors that may affect search engine indexation, rankings, and user experience. Broken links, duplicate pages, empty meta tags, thin content – the tool will never miss even the tiniest issue.

The best part? Go through the list of SEO errors that the crawler finds: for every error or warning, you’ll get a list of affected pages along with a simple how-to-fix list.

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Get an SEO audit overview with a wealth of detail

WebSite Auditor leaves no stone unturned, discovering issues related to:

• 🕷 Indexing and crawlability: Broken pages, crawl errors, incorrect robots directives
• 🛠 Technical factors: Poor mobile usability, heavy pages, W3C validation errors
• 👥 User experience: Broken pages, crawl errors, incorrect robots directives
• 🧑🏻‍💻 Social media stats: Presence of structured data, Open Graph markup
• ➿ Redirects: Broken links and images, orphan pages, too many outgoing links
• 📃 On-page factors: Duplicate meta tags, too long titles, thin content
• 🔗 Internal linking: Broken links and images, orphan pages, too many outgoing links
• 🌍 Localization: Conflicting hreflang tags, incorrect language codes

A toolbox for in-depth site audit

WebSite Auditor has a bunch of tools to do all optimization work without delay. Inspect a website from different angles, create technical SEO files, plan changes, and track progress – the audit tool has all the flexibility to do it smoothly.

Improve Core Web Vitals with PageSpeed API integration

With a powerful Core Web Vitals module in WebSite Auditor, you can fix technical issues affecting site speed and overall site performance. Add the PageSpeed API key, run the site audit, and see how many pages fail to pass the Core Web Vitals assessment.

The website analysis report will show how many URLs have a poor Performance Score and what page speed issues need to be fixed. The bulk overview of all tech SEO issues and in-depth data from PageSpeed Insights is here for you in an easy-to-navigate workspace.

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Generate robots.txt and sitemaps easily

Access, create and edit tech SEO files to instruct Google crawler how to scan and index your pages.

Generate an XML sitemap or a robots.txt file in one click without bothering about the files’ tricky syntax. Disallow pages, limit crawl frequency, and manage hreflang tags for international SEO.

Already have a sitemap and robots instructions in place? Review and edit the files right in the app and upload the changes to your site instantly via FTP. To make sure that all your important pages are easily discovered in search engines, add the updated files and re-run a site audit later.

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Visualize your site structure

The right internal linking strategy boosts the crawlability and discoverability of pages. Use the internal link checker to visualize your site structure, instantly uncover problems in the site architecture, and impress clients with customized graphic reports.

Get a structured overview of internal link juice (aka PageRank) and see the pages’ importance by pageviews. See a problem? Fix it right in the app – plan new pages and links and export the changes as a to-do checklist for your developers.

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Extract data using Custom Search

The tool will get you a close-up of all resources on a page, including images, incoming links, and outbound links to both internal and external pages.

With the Custom Search tool and CSS selectors, you can extract any piece of data present in your HTML: outdated content, structured data markup, tracking codes, or anything else you want to find.

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Advanced website SEO audit tool for professionals

Do you need more features for deeper SEO analysis? WebSite Auditor allows customizing crawl settings for thorough examination of any website:

• Audit websites with subdomains
• Scan only separate directories
• Audit password-protected sites
• Filter resources during your audit
• Execute JavaScript
• Crawl as a specific user agent
• Limit the number of requests to your website
• Limit the scan depth to speed up the crawl
• Discover orphan pages from the Sitemap or Google index

Free SEO audit tool for competitive analysis and content optimization

Evaluate any web page based on top-ranking competitors and your on-page stats. The tool delivers keyword- and URL-specific optimization advice and reverse-engineers your competitors’ strategies to see what exactly makes them rank high.

Run a smart on-page SEO audit

Use the free audit software to run a thorough SEO analysis of any page, from meta tags to loading speed and internal linking. Create landing pages that are perfectly optimized for organic search. Let the tool check your title tags and headings, link anchors, alt text for images, and tons of other stuff.

On top of that, the tool will calculate an SEO score indicating how well your page is optimized for the target keyword.

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Enhance topic relevance with TF-IDF algorithm

Optimize your pages for better performance in the era of semantic search. The TF-IDF dashboard built in the SEO audit tool helps improve your pages’ topical relevance based on the analysis of top-ranking web pages.

The SEO audit tool finds dozens of topically relevant terms and gives tips on keyword usage in your content. The algorithm helps to fix keyword stuffing and cover topic gaps to increase a website’s authority.

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Optimize your content right in the app

Optimize your content right in the app
WebSite Auditor not only analyzes your content. It lets you optimize pages without leaving the app — in a user-friendly WYSIWYG interface or HTML — with step-by-step advice as you type.

Write your pages’ title and meta description tags and preview your Google snippet right in the workspace. Add recommended keywords to your text body and see how the SEO health score improves. Done optimizing? A single click will save the HTML copy to your hard drive, ready for upload.

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Benefit from a sitewide content audit

Use the Keyword Map module to audit your landing pages and ranking keywords. Discover content gaps, detect cannibalized URLs, and employ tons more techniques with the help of competitive research tools in WebSite Auditor.

Finally, prioritize your tasks, write optimized content, finetune your SEO strategy, and get better results in search.

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Site audit tool with fully automated checkups

WebSite Auditor allows you to check a website automatically on your custom schedule. Track your site’s SEO progress and be alerted about any issues to start handling them asap.

• Schedule regular automated site audits
  Using the scheduler in WebSite Auditor, you can create a regular reporting task for recrawling your website, updating on-page data, or anything else. The website analyzer will run crawls and build reports on autopilot – daily, weekly, monthly, or according to the custom schedule you set up.
• Get audit results in handy formats
  In-app reports are available in all versions, including the free plan. Professionals can export data in CSV, SQL, PDF, and HTML formats. And with the Enterprise version, you can create fully custom white-label SEO reports.
• Create custom SEO audit reports
  WebSite Auditor’s collection of site audit tools would be incomplete without white-label SEO reports that are designed to look fabulous across all devices. The reports go with predefined customizable templates. Include any data you want and edit the report’s theme to match a company’s brand style and colors.
• Share white-label reports with clients
  Agencies can save SEO audit results to cloud storage and easily share white-label reports with clients via a shareable link. There is also an option to send reports to your clients by email, as a direct link or an attachment, in plain text or a custom HTML email.

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